Bobby Troup’s 1946 hit “(Get Your Kicks on) Route 66” helped make an American highway a tourist destination in its own right. The recently passed American Tourism Act is designed to give music tourism a similar boost by encouraging travel to concerts, festivals, museums, and other music destinations across the country. More visitors could mean bigger audiences and increased revenues for musicians and venues, as well as more business for adjacent hotels, restaurants, and other tourism-business.
However, the Act provides no additional funding for music organizations. Nor is there a no clear way to measure the Act's success.
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